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6 Non-Woke Companies: Where Your Values Meet Your Wallet

Some non-woke companies are Jeremy’s Chocolates, Black Rifle Coffee, or Ultra Right Beer. They all stay true to conservative values.

,   and  Earl Gray
3 min read

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Plenty of companies are busy checking boxes and sticking to woke trends. For most of us, it’s exhausting. Shopping shouldn’t feel like a political statement—but if companies are going to push agendas, why not support the ones that actually align with your values?

These are companies that focus on quality, respect their customers, and don’t lecture you about how to think. They’re proof that you don’t have to compromise your values when you shop—you just need to know where to look. So, if you’re tired of spending your money on brands that don’t represent what you believe in, you’re not alone. Luckily, there are non woke companies out there that do things differently, stick to their principles, and offer products you can feel good about buying. Let’s take a closer look at some companies that are keeping it real—and woke-free.

Fox News

Love them or hate them, Fox News has always stuck to its guns (figuratively and sometimes literally). They’ve built their reputation on giving conservatives a voice in a media world that often leans left. Whether you tune in for the news or the opinion shows, Fox is one of those brands that stays true to its audience. No fluff, no pandering—just their perspective, front and center.

𝕏 (formerly Twitter)

X.com or 𝕏, once known as Twitter, has taken a sharp turn since Elon Musk took over. The platform used to lean heavily into woke culture, with strict rules that often shut down certain viewpoints. Even Trump was banned from it. Now, it’s heading in a new direction. Musk has made free speech a priority. He has rolled back many of the restrictions and created space for more open and balanced conversations. It’s becoming a place where all voices can be heard, not just the ones that fit a specific narrative.

Black Rifle Coffee Company

Now, if you’re serious about your morning coffee and your love for America, Black Rifle Coffee is your new favorite roaster. This company blends (pun intended) coffee and patriotism. Founded by a former Green Beret, Black Rifle Coffee Company supports veterans, law enforcement, and first responders with every cup they sell. It’s a way to give back while getting your caffeine fix. 

Jeremy’s Chocolates and Jeremy’s Razors

Jeremy Boreing from the Daily Wire got fed up with brands like Hershey’s and Harry’s Razors going woke, so he made his own alternatives. Jeremy’s Chocolates even comes in flavors like “He/Him” (with nuts) and “She/Her” (without). And Jeremy’s Razors? A direct response to Harry’s after they leaned into progressive messaging. It’s a playful way to support a brand that stands up for what you believe in.

Veebs

Shopping can feel like a moral minefield these days, but Veebs makes it easier. This app makes it simple for conservatives to align their purchases with their principles. Just scan a product, and Veebs gives it a score based on the company’s political leanings.

Ultra Right Beer

Beer lovers have an unapologetically conservative option with Ultra Right Beer. Founded by Seth Weathers, aka “Conservative Dad,” the brand went viral with its bold response to Bud Light’s controversial ad campaign (you know which one). Marketed as “100% Woke-Free Beer,” Ultra Right is also a grassroots movement: With every purchase, a portion of the profits goes toward conservative causes. If you still believe in the guilty pleasure of sitting on your front porch and sipping a cold one, this is the treat you owe yourself. (Remember that drinking on your front porch is legal—it’s your property).

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